by Kit Pharo | May 27, 2026 | PCC® Update, Quote Worth Re-Quoting
No matter who you are or what you do, there are probably a few things you can learn from John Crimber, the cocky 20-year-old bull rider from Texas. Allow me to share a few observations from the recent PBR Finals. John Crimber is very sure of himself! He loves riding...
by Kit Pharo | May 27, 2026 | PCC® Update, We Believe
Most people are frightened by new ideas because new ideas threaten what they already know and understand. New ideas are the enemy of the status quo. In contrast, Herd Quitters thrive on new ideas. Dare to be a Herd Quitter®.
by Kit Pharo | May 27, 2026 | PCC® Update
Although we are calving in sync with nature, there isn’t much green grass. Becky Pharo took the following short video late last week.
by Kit Pharo | May 20, 2026 | PCC® Update
We have been selling 20 to 30 bulls to Canadian customers for the last two or three years. Many Canadian cow-calf producers know they need to make the transition from high-input ranching to low-input ranching. As we announced in December, we now have a PCC® program in...
by Kit Pharo | May 20, 2026 | PCC® Update, Quote Worth Re-Quoting
I shared the following statement in a 1996 Pharo Cattle Company® newsletter. I don’t know where it originated – but I do remember discussing it at length with a few of the beef industry’s very first Herd Quitters three decades ago. The cowman is an amazing individual....
