by Kit Pharo | Mar 25, 2026 | PCC® Update, Quote Worth Re-Quoting
If you are producing your own replacement heifers, then grass efficiency may be the most important trait to select for when purchasing bulls. What is grass efficiency? Johan Zietsman, a very astute rancher and consultant from Zimbabwe, says, “Grass-efficient animals...
by Kit Pharo | Mar 25, 2026 | PCC® Update, Quote Worth Re-Quoting
In the last two PCC Updates, I discussed a major Turning Point that cow-calf producers are going to be confronted with. What has worked so well for the last 20 years will not work for the next 20 years. Most producers are headed for a train wreck – and don’t know it....
by Kit Pharo | Mar 25, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Some people don’t want to change, no matter how unhappy and/or unsatisfied they are. Sad, but true. There is evidence of this all around us. Quote Worth Re-Quoting “The path of least resistance is the path of the loser.” ~ H.G. Wells
by Kit Pharo | Mar 18, 2026 | PCC® Update
I believe the cow-calf segment of the beef industry is at a major Turning Point. Those who are the quickest to adapt and change will be in the driver’s seat. Those who are the slowest to change will be left behind or run over. Why do I believe the cow-calf segment of...
by Kit Pharo | Mar 18, 2026 | PCC® Update
Rumor has it that Kit Pharo asked a world-renowned show ring judge to speak at Pharo Cattle Company’s pre-sale meetings. Say it ain’t so! The rumor is true! Kit got acquainted with PJ Budler on his recent trip to South Africa – and was very impressed. PJ’s views...
