by Kit Pharo | May 28, 2025 | PCC™ Update
Hair coat is the best indicator of animal health and well-being. A healthy and adapted beef animal will have a vibrant-looking hair coat – slick and shiny in the summer and cuddly-looking in the winter. In contrast, an unhealthy and/or unadapted animal will have a...
by Kit Pharo | May 21, 2025 | PCC™ Update
The first one-third of the Professional Bull Riders (PBR) six-month season was dominated by 19-year-old John Crimber. Crimber narrowly missed being World Champion last year at 18 years of age. After dealing with an injury, John came into this year’s PBR Finals in...
by Kit Pharo | May 21, 2025 | PCC™ Update, Quote Worth Re-Quoting
When you look at the Cattle Range graph below, you will notice that all segments of the beef production chain are receiving record-high prices. Therefore, it is easy to conclude that all segments of the beef production chain are profitable – but that conclusion would...
by Kit Pharo | May 14, 2025 | PCC™ Update, Quote Worth Re-Quoting
As some of you know, I rode bulls professionally for eight years. I made a living – but it was a very poor living. Back in those days, a world champion did not earn much more than $20,000 per year. Times have changed. Today’s world champion may win as much as a...
by Kit Pharo | May 14, 2025 | PCC™ Update, TENET®
Only those who have been living under a rock don’t know what Tenet® Beef is. Tenet® is a DNA test that identifies animals that have superior beef tenderness. On a scale of 1 to 10, the average beef animal in America is only a 3. We now have the ability to consistently...
