When I think about “beating the odds,” I think of Vegas. The odds are definitely against you when it comes to gambling. You have about a 0.02% chance of winning at the slot machines. Blackjack is a little better at around 10%, if you know what you are doing.
What about the odds in everyday life? What are the odds of making a profit in ranching every year? What are the odds of passing on the ranch to the next generation?
Shane Parish shared a quote by business coach Dr. Julie Gurner in his weekly blog: “It’s a lot easier than you think to ‘beat the odds’ because the odds are based on average people. Show up and elevate.”
I don’t know about you, but “average” is an insult to me. I don’t ever want to be compared with the “average” rancher, the “average” husband, the “average” dad, or the “average” coach. I want to excel! I want to be the best, or at least the best I can be, for the time I invest. Why should ranching be any different?
Why settle for an average profit when you could get a great return with just a little extra effort? Why buy an average bull when you can buy a PCC bull with a return on investment that is five to ten times higher than the average bull?
Judging by the number of average ranchers out there, they must think the extra effort is not worth the return. My advice, “Show up and elevate.” Don’t accept average as the default. Do the research, challenge yourself, and beat the odds!
Quote Worth Re-Quoting
“Either you defend the status quo, or you invent the future.” ~ Seth Godin