In commodity agriculture, average is breakeven at best. Below average producers are losing money. The only way they can stay in business is to subsidize the farm or ranch with outside income. At that point, the business becomes a hobby. Above average producers, on the other hand, are profitable. Some are extremely profitable. They are profitable because their management differs substantially from average producers.

Most PCC Customers are well above average. Many are five to ten times more profitable than all of their neighbors. They are focused on increasing production per acre – instead of production per cow. They are using low-maintenance bulls – instead of the high-maintenance bulls everyone else is using. They know nothing affects profitability – or lack thereof – as much as stocking rate and cost of production.

Following the crowd and doing what everyone else is doing has never been a good way to manage a business. In most cases, it is the absolute worst way to manage a business. If you are part of the status quo herd, you will never be above average. Dare to be a Herd Quitter! Dare to be profitable!

Quote Worth Re-Quoting

Those who follow the crowd will get no further than the crowd.

Albert Einstein

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