We all make poor decisions. Some are minor, like eating that second donut for breakfast. Some are major, like losing all your money in the stock market. Even worse, sometimes the fear of making the wrong decision paralyzes us and keeps us from making any decision.

Farnam Street posted the common causes of making bad decisions in their weekly blog. They include:

  1. Not asking, “and then what?”
  2. Blindness to large trends (blind spots)
  3. Assumptions based on small sample sizes
  4. Conforming to expectations/authority/group
  5. Wanting the world to work the way we want rather than the way it does.

These are all good, but I think the problems with today’s cattle producers can be summed up in #4. I can’t understand how a group of people who are so fiercely independent can be so worried about what other people think of them!

This expresses itself in the cattle industry by chasing EPDs, weaning weights and elephant-sized cattle to the detriment of profitability. The easiest way to be profitable in the cattle industry is to have cows that are adapted, moderate in size and low-maintenance. The quickest way to get there is to buy bulls that will help you reach those goals.

Pharo Cattle Company has always been concerned about the profitability of their customers. We sell bulls that will move your herd in the right direction! Take advantage of this opportunity while you can. Don’t fall victim to another bad decision this spring. Come to one of PCC’s bull sales and see for yourself!

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