In a world where everyone wants to be “average,” PCC has challenged farmers and ranchers to be different. Most people don’t want the attention that comes with being different. Most people would rather blend in with the status quo herd. I challenge you to be different, to be a rebel, to stand out from the status quo way of thinking!
If you have followed PCC for any amount of time, you have heard that to be truly successful and profitable, you need to be different. You need to differentiate yourself from the “average” by having a competitive advantage and focusing on your ROI. Often times, this means having livestock that don’t require all of the expensive inputs that are being pushed by pharmaceutical companies, feed stores, and universities.
It’s difficult to find low-input genetics. Most of the status quo genetics are drug and feed dependent. They have been bred that way and their genetic make-up only allows them to function in a high-input environment. Take away the expensive inputs, and the status quo cows will waste away, have runts for calves and not breed back. Pharo Cattle Company has been providing low-input genetics for people who don’t want to be “average,” for people who want to stand out for all the right reasons. You have to see it for yourself; don’t take my word for it. The difference is huge!