Buc-ee’s is a popular travel stop in the south. They are known for safety, a variety of quality products and cleanliness. They are popular because they give the people what they want. Can beef producers do the same?
Small Steps
Fear of change is a reoccurring theme at PCC®. We hammer on it because it is debilitating, it stops progress, and it prevents ranchers from being successful. Most people feel “safe” in their generational routines and fall back on “this is how we have always done it.”...
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