Pharo Cattle Company® develops over 1000 bulls each year, evaluating them for traits that relate to real-world profitability. These Colorado spring sale bulls looked great, despite enduring a major winter storm. (Photo credit: Becky Hernandez)
Where’s the Beef?
The status quo beef industry’s incessant selection for more frame, more growth and more milk has created tall, slab-sided, flat-muscled, hard-keeping bulls that resemble solid-colored Holstein steers. Where's the BEEF? Pharo Cattle Company® has thick, easy-fleshing,...
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