PCC® gives you tons of data on every bull we sell. Breed associations create new EPD’s regularly. So which traits are most important for herd sire selection? Which ones really affect profitability? Here’s a quick look at 4 important traits that can transform your operation.
Neophobia
Neophobia is the fear of anything new or different. I believe all thinking animals and people experience neophobia – some more than others. Up to a point, neophobia is a good thing. It keeps us from taking unnecessary risks and making mistakes. What concerns me,...
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