On the road again – headed to PCC® headquarters to help evaluate 245 bulls for the fall sale! Check out the comprehensive evaluation criteria necessary to wear the PCC brand.
Neophobia
Neophobia is the fear of anything new or different. I believe all thinking animals and people experience neophobia – some more than others. Up to a point, neophobia is a good thing. It keeps us from taking unnecessary risks and making mistakes. What concerns me,...
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