#196 – Jared Luhman – Ranching Returns Podcast
Welcome to the Ranching Returns Podcast, which is proudly sponsored, supported, and published by Pharo Cattle Company™ as a Herd Quitter™ Podcast! I've been asked a bunch: why the change? Are we leaving Pharo Cattle Company™? To settle all of those concerns, I want...
#196 – Jared Luhman – Ranching Returns Podcast
Welcome to the Ranching Returns Podcast, which is proudly sponsored, supported, and published by Pharo Cattle Company™ as a Herd Quitter™ Podcast! I've been asked a bunch: why the change? Are we leaving Pharo Cattle Company™? To settle all of those concerns, I want you to know that nothing will...
#30 – Blaine Hitzfield – Building a Food Marketing Brand
Podcast Episode #30Episode #30 In part 2 of our conversation with Seven Sons we talk to Blaine Hitzfield, CEO of Distribution for Seven Sons. He goes into depth on the transition from commodity production and marketing farm to a direct, diverse and profitable farm! He...
#29 – Blake Hitzfield – Seven Sons Production
Podcast Episode #29Episode #29 Seven Sons is a farm and food brand from Indiana that has focused on raising and marketing grass finished and pasture based meat products. Today we talk to Blake Hitzfield, Chief Ranching Officer for Seven Sons. He talks about the...
#28 – Doug Ferguson – Profitable Cattle Marketing
Podcast Episode #28Episode #28 Doug Ferguson is a cattle marketing expert, blogger under his blog and contributor to Beef Magazine in his column Dougs Market Intel. He has also built a stocker/backgrounder business of his own in southeast Nebraska. We talk about how...
#27 – Jim Howell – Ranching in Unique Environments
Podcast Episode #27Episode #27 This is our second conversation with Jim Howell, CEO of Grasslands LLC. Check out episode 13 of the Herd Quitter podcast to learn about Jim's story, experience, and how he started Grasslands LLC.Today, however, we dig in deep into three...
#26 – Jon Luhman – My Family’s Regenerative Journey
Podcast Episode #26Episode #26 I might be biased, but this is my favorite episode yet. Every time I talk with my dad about the history of our farm I learn something new! In today's episode, I sit down with my dad and get into the details of how our farm came to be...
#25 – Robert Pulliam – Changing Paradigms
Podcast Episode #25Episode #25 Robert Pulliam has a history of diversified farming in Missouri, beef production in Iowa, 12 years in ministry, and then found himself managing a ranch in the mountains of Western Colorado. After all his experience in agriculture, it was...
#24 – Kit Pharo – Building a Network
Podcast Episode #24Episode #24 Whatever your goals in life, career or business plans, very rarely are we able to accomplish much entirely on our own. Building a network around you of people to bounce ideas off, share work load, and to learn from is essential and Kit...
#23 – Jim Gerrish – Western vs. Eastern Ranching
Podcast Episode #23Episode #23 In part 2 of our two part conversation with Jim we discuss the differences in environment, and management of grasslands in arid Western environments and Midwest and Eastern high moisture environments. We discuss how every location...
#22 – Jim Gerrish – Kick the Hay Habit
Podcast Episode #22Episode #22 Jim Gerrish is an experienced grazing expert and well known author of Management Intensive Grazing, and Kick the Hay Habit. In part 1 of a 2 episode series we discuss the expense of making hay and how to reduce hay making through...
#21 – August Horstmann – Changing Perspectives
Podcast Episode #21Episode #21 August had his eyes set on building a profitable angus cattle operation operating in the old school way of high inputs and labor. After getting started he quickly realized it wasn't as easy as it seems. A coworker recommended he...
#20 – Wes Eaton – Ranching in the Desert
Podcast Episode #20Episode #20 Wes ranches in the Chihuahua Desert of Southeast New Mexico. Of all the people I have talked to, his environment might be the toughest to run cattle in. It's dry on an average year, and he's currently in the 3rd year of a drought....
#19 – Kit Pharo – Debt in a Ranching Business
Podcast Episode #19Episode #19 Kit and I discuss the role that debt plays in a ranch business. It certainly can have a place to help a business when used wisely. However, Kit believes, and I agree, that it's not a necessity and that freeing yourself from debt...
About the Ranching Returns Podcast
On this podcast, we talk to farmers and ranchers who are leading the industry in so many ways. We’ll discuss the various returns they get from ranching, including, of course, the significant financial returns, but also returns to their land resources and ultimately the amazing lifestyle. That might be the most important return ranching can offer!
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The Tenderness Problem
Many studies and surveys have revealed that the primary complaint consumers have with beef is the inconsistency in tenderness. One study concluded, “Although consumers eat beef primarily because of its great flavor, tenderness is considered the most variable and most important palatability trait. In general, when consumers have a complaint about the palatability of beef, it is because of unacceptable tenderness.” I have been a beef producer for most of my life. I...