One of the perks of being in the Pharo network is meeting other people who like to talk about cows. We learn from one another as well as validate and support each other's work. We are blessed to host PCC™ friends....

What is the backbone of your operation? Is it land? Your cowherd? Your workers? It may be sobering to think about the one thing that sets the direction for everything else....

PCC™ Calving-ease bulls have changed our lives. We no longer stay up all night to check heifers and pull calves. A quick, low-stress natural birth is better for everyone involved: the momma, the baby, and the cowboy....

It depends what we’re talking about. If it’s motorcycle stunts, you probably shouldn’t. However, if it’s low-maintenance, grass-efficient genetics, then you really should try this at home....

Although it was big news a couple years ago, meat substitutes are waning in popularity with consumers, investors, and scientists. Good news for cattlemen and the environment!...

Operating costs keep rising which makes it harder for cow/calf producers to show a profit. Even with the current rise in the calf market, margins are slim. Here are three practical ways to cut expenses and increase your profit....