#233 – Grass-based Genetics
The ability to turn forage into meat is the primary function of every cow herd. To be profitable for the cow/calf producer, genetics should be grass-based. PCC® cattle must perform on grass, or they don’t make the cut. Click to read the full transcript While visiting with a large landowner, I...
#233 – Grass-based Genetics
The ability to turn forage into meat is the primary function of every cow herd. To be profitable for the cow/calf producer, genetics should be grass-based. PCC® cattle must perform on grass, or they don’t make the cut. Click to read the full transcript While visiting with a large landowner, I...
#212 – Genetics for Grass-Finished Beef
There's a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...
#211 – Grass-fed Beef
15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...
#210 – Most Watched in 2025
Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...
#209 – Potential Profit in 2026
Most cow/calf producers are profitable in the current high cattle market. However, markets go up and down. Here are three tried and true tactics that will increase your profit in any market. Click to read the full transcript My grandpa used to say, "A rising tide...
#208 – Go West!
We are traveling west from Colorado to Kent, Washington, to spend the holidays with our daughter. Passing millions of acres of otherwise useless rangeland, it is a reminder how important the cattle industry is to the health and wealth of our nation. Click to read the...
#207 – No “Waspy” Cows
Years ago I learned a lesson about "Waspy Cows." It makes me thankful for the gentle disposition bred into our PCC® herd. Click to read the full transcript There are several traits that make PCC® cattle low-maintenance. Most ranchers would love a cow that can calve on...
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Liberty and Tyranny
Livestock breed societies/associations, by their very nature and character, are governments. They have governors (CEOs and Boards) and they have constituents (Members) who pay taxes (fees) to remain in good standing within the association. Government in itself is not inherently good or bad. It’s a necessary tool or service. There is one scenario worse than bad government, and that is no government. In my opinion, a breed society has three key objectives and...