#169 – Winter Cover
Cows love to find cover for bedding down in the winter. A windbreak or grove of trees is helpful, but the best cover you can provide them is a fluffy hair coat and a thick layer of fat (standard on PCC® models)....


#169 – Winter Cover
Cows love to find cover for bedding down in the winter. A windbreak or grove of trees is helpful, but the best cover you can provide them is a fluffy hair coat and a thick layer of fat (standard on PCC® models)....
#23 – Bull Evaluation
On the road again - headed to PCC® headquarters to help evaluate 245 bulls for the fall sale! Check out the comprehensive evaluation criteria necessary to wear the PCC brand....
#22 – Fleshing Ability
PCC® low-maintenance, easy fleshing genetics will increase your bottom line, in any environment. https://www.youtube.com/watch?loop=1&v=PEvlGDHXDtM&list=PLSpP--7TbVItPcvRmNfEugZ0Hu8SfIOay&index=22
#21 – Tribute to Rural America
Here's to you Rural America, the folks that are the backbone of our Nation. https://www.youtube.com/watch?loop=1&v=hqozIYSmz9Y&list=PLSpP--7TbVItPcvRmNfEugZ0Hu8SfIOay&index=21
#20 – Opportunity
Today's farming and ranching youth find it hard to pursue a career in production agriculture. It's uphill business to create your own opportunities, but it's worth the effort. PCC® genetics can be a big part of making your operation more profitable and more enjoyable,...
#19 – Ingenuity
America's Farmers and Ranchers are some of the most creative people on earth. Staying profitable in this day and age will require a little farmer ingenuity....
#18 – Cow Efficiency
Take a minute to consider cow efficiency in your herd. The status quo beef industry has selected for more growth for forty years. Cows keep getting bigger, reducing stocking rates and profit....
The Latest from our Herd Quitter® Blog
Hard Work
Farmers and ranchers know a little bit about hard work. We are not afraid to get our hands dirty. However, we tend to be not so good at working smarter. Shane Parrish makes the connection between working harder and working smarter in his weekly blog: “Telling someone to ‘work smarter’ is useless because it assumes they already know what smarter looks like. If they did, they’d be doing it. “Work smarter, not harder is often framed as the opposite of hard work, but...