#199 – Capturing Profit

The recent high cattle market has given ranchers a welcome reprieve from rising expenses. While our focus has been on increasing income, reducing expenses is much more important if we want to capture more profit in the future. NOTE: We misquoted the OSU study in the video: Cow cost averaged $615...

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Herd Quitter® Minute Color Logo
Herd Quitter® Minute Color Logo

#199 – Capturing Profit

The recent high cattle market has given ranchers a welcome reprieve from rising expenses. While our focus has been on increasing income, reducing expenses is much more important if we want to capture more profit in the future. NOTE: We misquoted the OSU study in the video: Cow cost averaged $615...

read more
#153 – Bull Workdays

#153 – Bull Workdays

It's time to evaluate bulls for the PCC® fall sales. These bulls are being developed on grass in a real-world environment. They are being scored for real-world traits that translate into profit for the cow/calf producer....

#152 – Hide and Seek

#152 – Hide and Seek

We graze in big country where the hills are steep and the brush is thick. Occasionally, cows will disappear until you wonder where on earth they are. I'm glad our PCC® cows know how to take care of themselves and keep on doing their job, even while playing hide and...

#151 – Where’s the Beef?

#151 – Where’s the Beef?

PCC® cattle may be shorter than status quo beef, but they won't cheat you on pounds. They will make up for it in thickness and muscling. Where's the Beef? It's in your next PCC® Bull!...

#150 – Old Habits Die Hard

#150 – Old Habits Die Hard

There are things we do on the ranch simply because that’s the way we’ve always done them. Here’s an honest look at my hay enterprise. https://www.youtube.com/watch?loop=1&v=tSU5-NZ8SsQ&list=PLSpP--7TbVItPcvRmNfEugZ0Hu8SfIOay&index=150

#149 – Summer Hair Coat

#149 – Summer Hair Coat

A slick, shiny hair coat in summer is an indication of a healthy beef animal. Winter hair that hangs on into summer is usually dull, off-colored or dead looking and reveals your least productive cows....

#148 – The Promised Land

#148 – The Promised Land

For years, Kit Pharo has been preaching about a better way to raise beef. Reduced labor, feed, and expense sounds like the promised land, but convincing ranchers to take that step is hard. We’re a lot like cows in that regard, a bit skeptical about the reality of the...

The Latest from our Herd Quitter® Blog

#256 – Marlene Moore – Fighting to Keep the Ranch

Marlene Moore shares her incredible story of taking over her grandfather’s ranch with little experience and fighting to keep it alive — ultimately growing it into a thriving, profitable operation. She talks about the enterprises she started with, the changes she made along the way, and her current progress toward transitioning the ranch to a non-family heir to keep the legacy moving forward. Switch to Audio-Only Resources Mentioned Jesus Calling The Duck Commander...

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