#213 – Paradigm Shift
Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for traits like low-maintenance,...
#213 – Paradigm Shift
Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for traits like low-maintenance,...
#167 – Sentimental Gifts
I grew up with a toy tractor in one hand and the fender grip of a John Deere 4020 in the other. I have since restored one, lost it, and was looking to replace it. My wife is understanding of my sentimentalism, so she said, "Happy Birthday . . . and Merry Christmas."...
#166 – Working for a Living
This is the time of year when your genetic choices are put to the test. Winter can be the most expensive time to be in the cow business. Are your cows working for you, or are you working for your cows?...
#165 – Road Trip
This past week, we spent the Thanksgiving holiday with our son in Nebraska. He and his wife custom graze cows and train ranch horses on a ranch near Kimball. Even though this was a working vacation, it made me thankful for the heritage of hard work, freedom, and faith...
#164 – Choosing Replacements
This is the time of year when many of us look through our heifer calves to choose replacements for our cow herd. When it comes to producing profit, fertility trumps all other traits. How can you determine which ones are the most fertile? Let nature decide....
#163 – Sale Season
This past week was a busy one for the PCC Crew, with bull sales in Colorado and Alabama. I stopped off in Denver at the Regenerate Conference to talk to folks about grass-based, low-maintenance PCC genetics. Even with the uncertainty of a bitter presidential election,...
#162 – 5 Reasons
I took a trip to visit family and we've driven by a lot of cattle in the countryside. It got me thinking about why I stuck with Pharo Cattle Company® genetics. Here's 5 reasons why....
The Latest from our Herd Quitter® Blog
Grass Efficiency
If you are producing your own replacement heifers, then grass efficiency may be the most important trait to select for when purchasing bulls. What is grass efficiency? Johan Zietsman, a very astute rancher and consultant from Zimbabwe, says, “Grass-efficient animals will look like eight pounds of sugar in a five-pound sack.” Pictured above are two grass-efficient PCC® herd sires in their working clothes. Notice how tight-fitting their hide is! In contrast, most of...