by Kit Pharo | Jan 15, 2025 | PCC® Update, TENET®
After 38 years of private research, Frank Hendrix found a way to DNA test beef animals for superior tenderness. He first took his test to a couple of big-name AI companies because their bulls are in the pedigree of most of the beef animals in America. For over 40...
by Bobby Thoman | Oct 2, 2024 | PCC® Update, TENET®
Tenderness has been identified as the number one concern in many beef taste tests and studies. As anyone knows, tenderness is the most important quality of a good steak. It’s the new paradigm in beef quality! What if you could sell beef that was guaranteed tender?...
