by Bobby Thoman | Apr 2, 2025 | Bull Sales, PCC™ Update
It’s finally spring and our cows are just starting to calve. This is my favorite time of year. Yes, I know, summer calving would probably be much easier, but there is a high demand for spring PCC™ yearling bulls and we live in the nice part of Wyoming where the...
by Kit Pharo | Feb 5, 2025 | Bull Sales, PCC™ Update, TENET®
This is a guest post written by Frank Hendrix of Callipyge Genetics and Tenet® Beef. Several people have asked, “Is there a correlation between beef marbling and Tenet® Certification?” The short answer is not much. Let me explain. Marbling was established as the...
by Kit Pharo | Dec 4, 2024 | Bull Sales, PCC™ Update
In a recent Sale Report, I said, “We used our unique Cowboy Auction to sell 113 Solar Bulls in one hour and ten minutes.” A couple of PCC™ subscribers wanted to know what a Cowboy Auction is. Since many of our subscribers are not bull customers, that’s a valid...
by Kit Pharo | Nov 6, 2024 | Bull Sales, PCC™ Update
Several months ago, Pablo Sturzenbaum and his wife Paola Imberti from Argentina requested a ranch tour at PCC™ Headquarters in early November. Pablo is a veterinarian and Paola is a grazing agronomist. They have clients that can benefit greatly from Pharo philosophies...
by Bobby Thoman | Oct 30, 2024 | Bull Sales, PCC™ Update
“Second–order thinking is a method of thinking that goes beyond the surface level, beyond the knee–jerk reactions and short–term gains. It asks us to play the long game, to anticipate the ripple effects of our actions, and to make choices that will...
by Bobby Thoman | Oct 16, 2024 | Bull Sales, PCC™ Update
“First principles thinking is the art of breaking down complex problems into their most fundamental truths. It’s a way of thinking that goes beyond the surface and allows us to see things from a new perspective. Thinking in terms of first principles allows us to...
