by Kit Pharo | Jan 29, 2025 | PCC™ Update
PCC™ Heat-Tolerant bulls are very adaptable. They can handle extreme heat and humidity. They can also handle a little cold and snow. The Heat-Tolerant bull pictured below lives in southern Mississippi, just 15 miles from the Gulf Coast. The temperature got down to 10...
by Kit Pharo | Jan 22, 2025 | PCC™ Update, TENET®
As discussed in part 1 last week, we can no longer deny there is a tenderness problem with today’s beef. As a result, I will not order a steak in a restaurant that is not a filet or a flat iron. Those two steaks will almost always provide an extremely enjoyable eating...
by Kit Pharo | Jan 15, 2025 | PCC™ Update, TENET®
After 38 years of private research, Frank Hendrix found a way to DNA test beef animals for superior tenderness. He first took his test to a couple of big-name AI companies because their bulls are in the pedigree of most of the beef animals in America. For over 40...
by Kit Pharo | Jan 15, 2025 | PCC™ Update
Many studies and surveys have revealed that the primary complaint consumers have with beef is the inconsistency in tenderness. One study concluded, “Although consumers eat beef primarily because of its great flavor, tenderness is considered the most variable and most...
by Kit Pharo | Jan 1, 2025 | PCC™ Update
This is a guest post written by Steve Campbell of Tailor Made Cattle. Two weeks ago, Kit wrote an article entitled Poisoning Our Cattle that generated considerable response. Therefore, Kit asked me to address some of the questions he received. Happy to do so! To...
