by Kit Pharo | May 14, 2025 | PCC® Update, TENET®
Only those who have been living under a rock don’t know what Tenet® Beef is. Tenet® is a DNA test that identifies animals that have superior beef tenderness. On a scale of 1 to 10, the average beef animal in America is only a 3. We now have the ability to consistently...
by Kit Pharo | May 14, 2025 | PCC® Update
In the last 40 years, I have come across many, many people who have a dream or two or three. They all say, “Someday, we will do such and such or we will have such and such.” Sadly, “someday” never comes for most of those people. It is not enough to have a dream. You...
by Kit Pharo | May 7, 2025 | PCC® Update
Have you noticed all calves are born with a slick and shiny summer hair coat – no matter what time of the year they are born? What does that tell you about when you should be calving? Calving at PCC® Headquarters in Colorado started late last week. This is a...
by Kit Pharo | May 7, 2025 | PCC® Update, Quote Worth Re-Quoting
Most people know it’s tough to make money when you purchase things at the top of the market. Cattlemen know this is as true in the cattle business as it is in any other business. Since cattle prices are higher than they have ever been, this is not the time to buy...
by Kit Pharo | Apr 30, 2025 | PCC® Update
I recently re-read a small book called Henry and the Great Society by H.L. Roush, Sr. I first read this book in 2002. The book describes how Henry (you and I) went from the “simple life” and the “good old days” to the “rat race” most people are living in today. I am...
