The Most Important Economic Trait

The Most Important Economic Trait

If profit is the goal, then fertility is by far the most important trait cow-calf producers should be selecting for.   Studies have shown reproductive traits are twice as important as growth traits, which are twice as important as carcass traits.   Ironically, the...
The Most Important Economic Trait

Low-Maintenance Bulls

No one sells as many ultra-low-maintenance bulls as Pharo Cattle Company.   For nearly three decades, we have bred and selected for cattle that can do the most for the least.   Many PCC customers have told us they get as much or more growth from our so-called...
The Most Important Economic Trait

Winter Coat

Most of us have one or two winter coats.   Sometimes we wear more than one coat at the same time.   Winter is a time of shorter days and colder temperatures.   Unless you live in the tropics, you need to wear a coat most of the time during the winter months. God...
The Most Important Economic Trait

Enjoya-BULL

Monday afternoon, I received a phone call from Jim Kinder, a cow-calf producer in Oklahoma who has been using PCC bulls exclusively for nine or ten years.   Jim said, “I was just sitting here doing nothing, and thought I should give you a call.”   He went on to say,...
The Most Important Economic Trait

We Believe

We believe… the most amazing things take place outside our comfort zone.   Look around you.   Those who are truly happy, satisfied and successful are those who are not afraid to step out of their comfort zone.   They are not afraid to attempt what others say cannot be...