by Kit Pharo | May 14, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
As a seedstock producer, we must be tougher on our cows than our customers are on theirs. Otherwise, we will never be able to help our customers improve their genetics and profitability. How many other seedstock producers have this philosophy? Quote Worth Re-Quoting...
by Kit Pharo | May 6, 2026 | TENET®
Everyone wants to sample the superior tenderness of Certified Tenet® Beef. Unfortunately, it is still very difficult to find sources of Tenet beef. Stay tuned; we have some good news for you! Nathan Stevenson, a PCC® cooperative producer in northwest Kansas, fed out...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting
Subscriber Question: What exactly does “genetic fly resistance” mean? Are you saying that with the proper genetics you don’t have to use chemical pesticides? Answer:When it comes to horn flies and other parasite problems, most of today’s cow-calf producers have been...
by Kit Pharo | May 6, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
If a lie is repeated often enough, it will eventually be accepted as the truth. Unfortunately, examples of this can be found in agriculture, business, politics, and religion. Once members of the status quo have accepted a lie as the truth, it is almost impossible to...
by Kit Pharo | Apr 29, 2026 | PCC® Update
Status quo is a Latin phrase that refers to the existing mindset or state of affairs. Although painfully slow, every status quo way of thinking and doing will eventually be replaced by a different and better way of thinking and doing – and that different and better...
