by Kit Pharo | Aug 12, 2026 | PCC® Update
When I first started ranching forty years ago, my biggest pet peeve was bulls that sired cows with horrible udders. I remember using a couple of very popular AI sires that consistently produced bad-uddered first-calf heifers. Unfortunately, it takes at least three...
by Kit Pharo | Aug 12, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Maternal genetics should be tested for the ability to perform on grass – NOT grain. Most beef cows spend their entire lives on grass – NOT in a feedlot. With enough high-energy feed, even the most mediocre of bulls will look good — for a while. The trouble with...
by Kit Pharo | Aug 5, 2026 | PCC® Update, Quote Worth Re-Quoting
I often have customers call me up to tell me they have a dud bull. A dud bull is a bull that is not interested in breeding cows. While cows are riding one another and at least one cow is obviously in standing heat, the bull will be lying down calmly chewing his cud –...
by Kit Pharo | Aug 5, 2026 | PCC® Update
I recently read a great article by Kim Ricardo from South Dakota State University. I must say it is very refreshing to see that more and more people in academics are finally able to understand the truth about cow size. For the past 40 years, Pharo Cattle Company® has...
by Kit Pharo | Aug 5, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
It is possible to make a very good living as a rancher – in good times and in not-so-good times. The key is to focus on increasing pounds per acre – instead of on increasing pounds per cow. They are NOT the same thing! The status quo beef industry has been focused on...
