Time to Change Horses –

Time to Change Horses –

Visualize, if you will, an old cowpoke riding an old plug horse that stumbles along at a very slow pace with its head just a foot off the ground.   I believe the cowpoke in this image represents a lot of today’s cow-calf producers – perhaps most of today’s...

Resistance to Change –

People hate change!   Nowhere is this more prevalent than in agriculture.   It seems to take years for people in agriculture to make simple changes – even though they know the change will be for their own good.   I must confess that I too...

Coronavirus… Gone Amuck –

  News, around the world, has been focused on the latest coronavirus (COVID-19) outbreak.   Therefore, we thought we should share some of our thoughts from a little different perspective.   Although serious in nature, I think we can agree the...

Buyer Beware –

  There are a few bull marketers who are trying to mimic what Pharo Cattle Company says and does.   We have no problem with that – but we encourage buyers to beware.   I’m sure these bull marketers do some things right – but no one even comes...

The Diet Factor –

In last week’s PCC Update, Tim Goodnight said, “Without discounting the importance of body condition at calving, I think it is important to understand that the plane of gain an animal is experiencing is equally – if not more important.   Research shows that...