by Kit Pharo | Dec 17, 2025 | PCC® Update, Quote Worth Re-Quoting, We Believe
In 2014, we put together a list of “We Believe” statements. What a person or business believes defines who they are and why they do what they do. As Simon Sinek once said, “People don’t care about WHAT you do or HOW you do it until they understand WHY you do it.” The...
by Kit Pharo | Dec 10, 2025 | PCC® Update, Quote Worth Re-Quoting
In the last 31 years, I have had hundreds of speaking engagements all over the world. For several years, I had over 20 engagements a year. Everyone wanted to hear what the crazy guy from Colorado had to say. From the beginning, I felt compelled to push...
by Kit Pharo | Dec 3, 2025 | PCC® Update, Quote Worth Re-Quoting
Sean Weinert, a PCC® Cooperative Producer from North Dakota, sent me the picture below last Saturday. These are his bred heifers. They are grazing through six inches of snow with a windchill of 12 below zero. Like all PCC cattle, these heifers know how to earn their...
by Kit Pharo | Dec 3, 2025 | PCC® Update
Many Canadian cow-calf producers “Get It.” They know they need to make the transition from high-input ranching to low-input ranching. In spite of a terrible dollar exchange rate, there has been tremendous Canadian interest in our bulls and our program. Last year, we...
by Kit Pharo | Nov 19, 2025 | PCC® Update, Quote Worth Re-Quoting
Around the office at PCC® Headquarters, I am jokingly referred to as the only bull salesman who talks people out of buying bulls. It’s true! I’m the Bull Nazi. During bull-sale season, I probably talk at least one potential customer out of buying our bulls every week....
