by Kit Pharo | Nov 5, 2025 | PCC® Update
There is much variation when it comes to defining efficiency in the cattle business. There are more and more EPDs and $ Values being introduced by breed associations to help producers measure these so-called “efficiencies.” Unfortunately, nearly all of these tools...
by Kit Pharo | Oct 29, 2025 | PCC® Update, Quote Worth Re-Quoting, TENET®
I had a two-year-old grassfed Tenet® steer slaughtered and processed. I picked up the meat seven days later. Hence, no aging. Last week, I gave four ribeye steaks to a group of people. I purchased four ribeye steaks at the local meat market. All of the steaks were...
by Kit Pharo | Oct 29, 2025 | PCC® Update, Quote Worth Re-Quoting
I have visited with hundreds of PCC® customers in the past month concerning our upcoming bull sales. I am often reminded that our customers should get more from their bull producer than just bulls. Although Pharo Cattle Company® sells bulls, we are primarily in the...
by Kit Pharo | Oct 22, 2025 | PCC® Update, Quote Worth Re-Quoting
In preparation for our upcoming bull sales, I have visited with many PCC® customers in the past month. Some are longtime customers – and some are relatively new. Those who are relatively new wish they had started utilizing Pharo genetics and philosophies sooner. Even...
by Kit Pharo | Oct 15, 2025 | PCC® Update, Quote Worth Re-Quoting
It’s okay to ask others for their advice, especially if those people are successful at what they do. Good counsel has tremendous value. However, the absolute worst thing you can do is to follow the status quo way of thinking. If you want to achieve noteworthy success,...
