by Kit Pharo | Mar 18, 2026 | PCC® Update
I believe the cow-calf segment of the beef industry is at a major Turning Point. Those who are the quickest to adapt and change will be in the driver’s seat. Those who are the slowest to change will be left behind or run over. Why do I believe the cow-calf segment of...
by Kit Pharo | Mar 18, 2026 | PCC® Update
Rumor has it that Kit Pharo asked a world-renowned show ring judge to speak at Pharo Cattle Company’s pre-sale meetings. Say it ain’t so! The rumor is true! Kit got acquainted with PJ Budler on his recent trip to South Africa – and was very impressed. PJ’s views...
by Kit Pharo | Mar 18, 2026 | PCC® Update, Quote Worth Re-Quoting, We Believe
Ordinary people can do extraordinary things. To do so, however, requires that we stop thinking and acting like ordinary people. We need to think BIG – and we need to be willing to step out of our comfort zone. Quote Worth Re-Quoting “Before anything great is achieved,...
by Kit Pharo | Mar 11, 2026 | Kit Pharo, PCC® Update, Quote Worth Re-Quoting
I spoke to a sold-out crowd in Oklahoma last week. With a couple of exceptions, my message was well received. I firmly believe the cow-calf segment of the beef industry is at a Major Turning Point – and I think cow-calf producers need to get prepared. Among other...
by Kit Pharo | Mar 11, 2026 | PCC® Update, Quote Worth Re-Quoting
Millions of beef cows suffer from heat stress because they are required to work in hot, humid environments. Since nothing reduces production and profit as much as heat stress, it is a problem that should not be taken lightly. Although there are several ways to manage...
