The number one consumer complaint about beef is the lack of consistency in tenderness. For the last 30 years, that has been my number one complaint too. I would rather eat chicken than a tough steak.
We have been DNA testing all of our bulls for Tenet®. Bulls that are Certified Tenet have the genetic predisposition for superior beef tenderness. This is a must for those who direct market beef to the end consumer. Others are selecting for Certified Tenet bulls in hopes that there will soon be a premium market for Certified Tenet calves.
Over 63% of the bulls selling in our upcoming bull sales are Certified Tenet®. If you would like to receive a catalog for these sales, reply to this email, call us at 800-311-0995 or click on the link above. All three sales will be covered in the same catalog.
Quote Worth Re-Quoting
“Focus on being productive instead of busy.” ~ Tim Ferriss