Around the office at PCC® Headquarters, I am jokingly referred to as the only bull salesman who talks people out of buying bulls. It’s true! I’m the Bull Nazi. During bull-sale season, I probably talk at least one potential customer out of buying our bulls every week.
I have my reasons! We encourage potential new customers to call me and to allow me to work a Quick Sort with them. Before we begin the sorting process, I like to ask a few questions about their program and where they want to take their program in the future. If I don’t think our program or our bulls are a good fit, I will say so.
Some potential customers have a terminal program in which all calves are sold or finished. In other words, they do not keep any heifer calves for replacement females. Since our program has always been geared toward producing the most efficient and profitable momma cows, the only benefit our bulls would have in a terminal program is their ability to breed more cows for more years – which is a pretty BIG benefit!
If I think someone would be financially better off to sell their small cowherd, I tell him so. In many situations, it would be more profitable for the potential customer to focus on seasonal grazing and/or on grass finishing animals for direct marketing. Others know what kind of bull they need, but do not have a big enough budget. Rather than selling them the wrong bull, I encourage them to wait until they have a big enough budget to purchase the right bull.
I’m in the business of selling bulls. However, I would rather not sell a bull to someone than to sell him something he doesn’t really need. I can only remember one time when I upset someone for trying to talk him out of purchasing one of our bulls. Most people appreciate my straightforward approach. Although Pharo Cattle Company® sells bulls, we are primarily in the business of helping farmers and ranchers create a more successful and profitable business.
Selling Bulls for 35 Years; Making Friends for Life!
Quote Worth Re-Quoting
“Honesty is the best policy.” ~ Benjamin Franklin