Ask any coach, and they will tell you that fundamentals are the key to success. It’s no different in ranching. Most people look past the fundamentals because it seems too basic. They think they need a complex solution to their problems.

The Illinois Extension recently shared an article titled Focus on the Fundamentals. It was chock full of good advice! It’s nice to see bigger publications sharing concepts that were once only being promoted by PCC.

Still, many ranchers blow these off as too “simplistic.” Others argue, “That will never work here!” The problem is that ranchers have been conditioned by the status quo beef industry to believe that simple solutions won’t work. If they can get you to believe this, they can get you to buy all their expensive chemicals, vaccines and lick tubs to address the “complex” problems they have created.

By making all the problems in ranching seem complex, the status quo beef industry is really just telling you that you are not smart enough to figure it out. Don’t fall for their lies. Do your own research. Seek out others who have broken free from the status-quo herd mentality way of thinking. Thinking for yourself can be quite freeing. Just ask any Herd Quitter®.

Ranching is not complicated if you stick to the fundamentals. Pharo Cattle Company® is here to help. We have a great selection of low-input genetics that can help you be more profitable – in good times and in not-so-good times.

Quote Worth Re-Quoting

Once we rid ourselves of traditional thinking, we can get on with creating the future.” ~ James Bertrand

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