We are pleased to announce the official launch of Certified Tenet® Beef. With more Certified Tenet® Bulls than anyone else in the industry, Pharo Cattle Company® is leading the way – which gives PCC® customers a reason to be excited.
Tenderness has been consistently recognized as the most important quality for an outstanding beef eating experience. Historically, beef quality has focused on marbling, often neglecting tenderness in both breeding and production decisions.
Today, Tenet’s advanced DNA marker technology enables producers to identify cattle with superior tenderness. Through Tenet® certification, breeders can now select and raise cattle with an emphasis on beef tenderness.
While identifying cattle with the genetic predisposition for tenderness is a major advancement, true value can only be realized when producers are financially rewarded for the premium products they produce. Certified Tenet® Beef was established to connect certified Tenet® Beef producers with finishers, packers, branded beef programs, retailers and distributors.
Certified Tenet® Beef offers innovative producers a unique opportunity to set their products apart by emphasizing tenderness in the animals they produce. Stay tuned as we work through the website launch. In the meantime, if you have questions, please email me at Tim@CertifiedTenetBeef.com.
Quote Worth Re-Quoting
“You’ve got to stay ahead of the game to stay in it.” ~ Kate Moss