Successful people set themselves apart because they are willing to learn, they can adapt, and they are genuinely curious.
Farnam Street explains the power of curiosity as follows, “Work becomes great when curiosity drives it beyond obligation.”
This is not only profound, but there is a great lesson here too: “Don’t get comfortable!” Once we think we have it all figured out, we quit being curious and we quit learning.
Curiosity is what led me to Pharo Cattle Company™. After plenty of skepticism and doubt, I thought I at least ought to check them out. Boy, am I glad I did! It not only changed how I ranch, it changed how I approach challenges in life. This was a game-changer for me and my family!
Pharo Cattle Company does more than just sell bulls! It took me attending a bull sale to finally see how PCC™ was more like a partner. PCC didn’t just offer superior genetics, they provided a social structure of support that is focused on learning and adapting.
PCC™ encourages ranchers to think for themselves, to dig deeper, to understand how things work; in essence – to be curious! Come to one of the bull sales to see what I mean. Without a doubt, it will change your perception of the cattle industry. It may even change your life, like it did mine.