The future belongs to those who are not afraid to learn and change. This applies to people from all walks of life! Unfortunately, that will be a minority because most people (from all walks of life) have an aversion to change. As silly as it sounds, many people would rather fail doing what they’ve always done than succeed if success requires substantial change.

The beef industry is at a major turning point. The cost of inputs has doubled in just the last 20 years! DOUBLED! Unfortunately, most cattlemen are totally unaware. These record-high cattle prices are lulling them into thinking everything will be great forever. Without change, however, everything will quickly go to pot when herd expansion takes off and cattle prices drop. Without change, many family farms and ranches will go under.

What has worked so well for the last 20 years will NOT work for the next 20 years. While that scares most people, it totally excites others! There are always more opportunities to advance during times of change than at any other time. This will separate the thinkers from the non-thinkers and the winners from the losers. The winners will be those who are not afraid to leave the so-called “comfort” of the status quo herd.

Most cow-calf producers desperately need to learn new ways to reduce their cost of production while increasing their production per acre. Then, they will need to take what they have learned and change what needs to be changed in their operation. Both need to take place before the upcoming fall in cattle prices. Pharo Cattle Company™ has the genetics and the philosophies they need to produce More for Less. There’s a reason our customers are the most profitable cow-calf producers in the world!

Quote Worth Re-Quoting

In times of change, learners will inherit the earth – while the learned find themselves beautifully equipped to deal with a world that no longer exists.” ~ Eric Hoffer

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