People are afraid of change. “Change” ranks up there with going to the dentist and doing your taxes as the most feared/hated thing to do. Nowhere is that more apparent than in agriculture where farmers and ranchers would rather go broke than change their paradigm.
Farnam Street shared a quote in their weekly blog that relates to change: “Cold water doesn’t get warmer if you jump late.” It implies that there is always a transition that takes place when you decide to make a change. Whether that is today, tomorrow or next year, the transition doesn’t go away.
Human nature is always towards our comfort, so we wait, thinking the water will get warmer, but it doesn’t. All that happens is that we kick the can down the road and feed our fear for the time being, avoiding the necessary change.
We spend an inordinate amount of time trying to figure out how to make the water warmer. We “study” things to death, hoping to find a no-risk solution. “God forbid we do what those crazy neighbors did and start calving in May! Heck, what would we do all winter if we weren’t feeding hay and checking heifers around the clock!”
And so it continues… One at a time, we continue to lose farms and ranches that were owned by those who were unwilling to change, to try new things, and to attract the next generation.
I encourage you to test the waters! We have a perfect opportunity for you to see how PCC genetics could help your farm or ranch. Come to any one of the bull workdays and look at the bulls. Talk to Kit, Tyson or any of the cooperative producers. Find out what they are doing differently.
We have many examples from all over the country of farmers and ranchers who have decided to do things differently. Who knows, maybe you will decide that the water really isn’t that cold.
Quote Worth Re-Quoting
“If we don’t change, we don’t grow. If we don’t grow, we aren’t really living.” ~ Anatole France