Nearly all the people, in any business, belong to the status quo herd. That is why it is called status quo. They do things pretty much the same way everyone else in that business is doing them. They are content with being average. They will never have a competitive advantage. They are too lazy and/or too afraid to think for themselves. Opportunities to advance and to better oneself almost never come to members of the status quo herd. If they do, it will be totally by accident.

Opportunities to advance come to those who create them. They come by choice – NOT by chance! Truth be known, opportunities abound simply because most people are afraid to leave the so-called “comfort” of the status quo herd.

There is reason to believe we have not yet seen the end of herd expansion or the bottom of this cattle cycle. From the status quo perspective, things will get worse before they get better. From the Herd Quitter perspective, this will provide more opportunities to advance.

There have always been more opportunities to advance in a down market than in an up market. I don’t know of anyone who gained a long-term benefit as a result of the extremely high prices we received in 2014. Do you? Many of our opportunities, unfortunately, will come at the expense of those who are unwilling to think for themselves – but that is their choice. Look around… we still believe there will be more opportunities to advance in the next two or three years than there were during the last 20 years.

The future in the cow-calf business belongs to those who are able to successfully transition to a low-input (high-profit) program with efficient, low-maintenance cows – cows that will substantially increase pounds and profit per acre. If you have not already made this transition, NOW is the best time to get started. WHY WAIT?

Pharo Cattle Company has the low-input, grass-based genetics you will need to increase pounds and profit per acre. Our low-maintenance, 3 to 4-frame cows weigh 1100 to 1250 pounds. It shouldn’t surprise you that most seedstock producers have high-maintenance, 5 to 7-frame cows that weigh 1400 to 1800 pounds.

Quote Worth Re-Quoting –

“Nothing is more expensive than a missed opportunity.” ~ H. Jackson Brown, Jr.

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