From the very beginning (40 years ago), Pharo Cattle Company has had Zero Tolerance for cows that do not live up to our expectations. Suffice it to say our expectations are much higher than anyone else’s in the registered business. Most cows, with enough inputs, can...

In a world where everyone wants to be “average,” PCC has challenged farmers and ranchers to be different. Most people don’t want the attention that comes with being different. Most people would rather blend in with the status quo herd. I challenge you to be different,...

The world, so it seems, is full of shortsighted cattlemen. Shortsighted cattlemen refuse to consider the future when making management decisions. They refuse to acknowledge the world is constantly changing. They will continue to make decisions based on the past – and...

As a coach, I’m always pushing my wrestlers to give 100% effort. “Work hard,” “Compete until the end,” “Push yourself,” and “Pick up the pace!” are some of my favorite quips. Effort is a great matrix for my wrestlers to measure themselves against. Did I try my best?...

The first step most cow-calf producers need to take to start maximizing their profits and building wealth will not cost them a single dime and it will not require any physical labor. It will require nothing more than a change in thinking. Producers must STOP focusing...

I am a wrestling coach and our season just started. I have noticed that I spend a lot of time talking about motivation. It wasn’t always like this. I don’t remember having a lack of motivation when I played sports. What has changed? Much of the research I did has...

I was going through a status-quo bull sale catalog with my kids the other night. We enjoy looking at the pictures and practicing our “livestock judging” skills. If something looks decent, we may take a look at the EPDs. My kids are getting pretty good at visual...

Deanna’s cat has doubled in size since we took him to our mountain cabin a little over two months ago. I don’t know what his name is, but I call him Walter in honor of Walter the Cat in the Chevy Silverado commercials. For a good laugh, watch the two videos below....

Helen Keller once said, “A bend in the road is not the end of the road…unless you fail to make the turn.”   That’s a very simple, yet profound, statement! It applies to all people in all walks of life. It has application for me – and it has application for you! What...