Herd Quitter® Blog
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After 38 years of private research, Frank Hendrix found a way to DNA test beef animals for superior tenderness. He first took his test to a couple of big-name AI companies because their bulls are in the pedigree of most of the beef animals in America. For over 40...
The Tenderness Problem
Many studies and surveys have revealed that the primary complaint consumers have with beef is the inconsistency in tenderness. One study concluded, “Although consumers eat beef primarily because of its great flavor, tenderness is considered the most variable and most...
Stick to the Basics
It’s only the second week in January. How are the New Year’s resolutions coming along? If you couldn’t tell, I’m not a fan of New Year’s resolutions. Make goals and work towards them, or don’t, but don’t make half-hearted resolutions that are forgotten in a week....
Formula for Success
As we approach the New Year, it’s time to start setting some new goals. To be clear, I’m not a fan of resolutions. Resolutions are short-lived, have poor success rates and are often regurgitated failed attempts from the previous years. Who wants to...
Removing The Poison
This is a guest post written by Steve Campbell of Tailor Made Cattle. Two weeks ago, Kit wrote an article entitled Poisoning Our Cattle that generated considerable response. Therefore, Kit asked me to address some of the questions he received. Happy to do so! To...
The New Year
Some say the first day of the new year is no different from the last day of the previous year. That may be true – but, in my mind, starting a new year allows me the opportunity to hit the refresh button on my life. Therefore, I start every year...
Poisoning Our Cattle
Many, if not most, cattlemen are unknowingly poisoning their cattle with expensive mineral supplements. This is something most PCC® Cooperative Producers and many PCC customers first became aware of in 2020 and 2021. I don’t know when commercial mineral mixtures first...
Optimum Cow Size
For the last 40+ years, land-grant universities and status quo beef producers have been single-mindedly focused on increasing pounds per cow (bragging rights) — at the expense of pounds per acre (profit). Consequently, cow size has increased by 40% — and ranch profits...
Higher, Higher, Higher
Calf prices continue to go higher, higher, higher! Many 400 to 500-pound steer calves are selling for over $4.00 per pound. WOW! Most of us never thought we would live long enough to see calf prices this high. We are truly living and ranching in the BEST of TIMES! A...
The Healthier Option
While Kit and I were on our way home from the Nebraska Bull Sale, I grabbed a meal on the road. As I browsed through the convenience store options, I saw some breakfast burritos. Surely, that would be healthier than most options in a...