Most people don’t make New Year’s Resolutions because they never keep them.   They view them as a waste of time.   On top of that, it is discouraging and depressing when they realize they failed to keep the resolutions they made. However, some people have a very good...

This past year had a humbling effect on many cow-calf producers.   Calf prices steadily declined until 500-pound steers were worth $500 less than they were just one year ago – and $750 less than they were two years ago.   In this business, that is a HUGE change – in...

If success was easy, everyone would be remarkably successful.   Unfortunately, very few people can be classified as remarkably successful.   Success, however, does appear to be easy for some people.   If you look closer, you will discover that those people are...

For the last two weeks, we have been discussing the concept of selling people what they want – instead of what they need.   There is a big difference.   Once our basic needs have been met, we can’t help but think about the things we want.   If we want something badly...

Last week, we introduced the concept of selling people what they want – instead of what they need.   There is a big difference.   In the most simplistic terms, there are only five basic needs our bodies require to survive.   They are air, water, food, shelter and...

To stimulate some outside-the-box thinking, I often ask cow-calf producers who attend my speaking engagements to raise their hand if they think the demand for beef will increase in the next five years.   Because of a growing world population, most producers will raise...

Cows must fit their environment to stay in production.   Common sense tells us it is much easier, as well as much more profitable, to change the cow to fit her environment than it is to artificially change the environment to fit the cow.   Your environment can only...