Herd Quitter® Blog
The Cobra Effect
The Cobra Effect describes what happens when an incentive scheme backfires. The name comes from an anecdote from British colonial rule in India. Officials in Delhi wanted fewer venomous cobras, so they offered a cash reward for every dead snake. Enterprising people...
We Believe
The future looks very bright for those who are willing to change with the times. People who have an open mind will continue to learn. Consequently, they will find it easy to make the necessary changes. In contrast, those who are afraid to think or to look outside the...