If success was easy, everyone would be remarkably successful.   Unfortunately, very few people can be classified as remarkably successful.   Success, however, does appear to be easy for some people.   If you look closer, you will discover those people are very driven...

A positive attitude is contagious.   A negative attitude is even more contagious.   Unfortunately, it is extremely rare to find a positive message in agriculture.   You won’t find it at the local sale barn or at the local coffee shop or at the local bank.   You won’t...

We sold 471 low-maintenance, grass-developed bulls in our three spring bull sales for an average price of $5119 – with a range of $2000 to $12,500. Below is a brief analysis of our three sales. Calving ease, fleshing ability, disposition, overall rating and grass...

What makes it possible for so many PCC customers to be two to five times more profitable than all of their neighbors?   They produce more for less!   In other words, they produce more pounds per acre than all of their neighbors – and their cost of production is less...

When it comes to happiness and success, nothing is more important than attitude.   I love to spend time with positive and optimistic people because their attitude is contagious.   Unfortunately, negative and pessimistic attitudes are also quite contagious.People with...

In most places, the cost to buy or lease land is unbelievably high – and it seems to be going up all the time.   Never before has it been so important to maximize production per acre.   Unfortunately, most cow-calf producers remain focused on increasing production per...

Is there such a thing as a cow for all seasons or a cow for all environments?   Based on my 35 years of experience, I say, “Yes, there is a cow size and type that works best in all seasons, as well as in nearly all environments.”   I realize this goes against popular...

Most cow-calf producers know their cows are too big, hard-keeping and high-maintenance – but they are unsure of the easiest and best way to change their cowherd.   Some want to sell their entire herd and buy back the right kind of cows.   That, however, is much easier...

The fact that many PCC customers have been able to significantly increase their profitability in a relatively short period of time gives us reason to believe most cow-calf producers have the ability to do the same thing – IF THEY CHOOSE TO DO SO.   Unfortunately,...

For over 50 years, the beef industry has been single-mindedly focused on increasing pounds per animal (bragging rights) – when it should have been focused on increasing pounds per acre (profit).   There is a BIG difference!   Trying to increase pounds per animal will...