When I was putting together my presentation for the recent Holistic Management Canada conference, my wife Deanna said, “Don’t forget the two trucks.” It has been several years since I shared the Two Trucks slide in a presentation. Since it provides a great visual aid...

Since God created the very first cow, we have never ever experienced cattle prices as high as they are right now! This should be the BEST of TIMES for cow-calf producers – but you will find very few who are doing the Happy Dance. Are you enjoying the BEST of TIMES?...

From the very beginning (40 years ago), Pharo Cattle Company has had Zero Tolerance for cows that do not live up to our expectations. Suffice it to say our expectations are much higher than anyone else’s in the registered business. Most cows, with enough inputs, can...

In a world where everyone wants to be “average,” PCC has challenged farmers and ranchers to be different. Most people don’t want the attention that comes with being different. Most people would rather blend in with the status quo herd. I challenge you to be different,...

The world, so it seems, is full of shortsighted cattlemen. Shortsighted cattlemen refuse to consider the future when making management decisions. They refuse to acknowledge the world is constantly changing. They will continue to make decisions based on the past – and...

As a coach, I’m always pushing my wrestlers to give 100% effort. “Work hard,” “Compete until the end,” “Push yourself,” and “Pick up the pace!” are some of my favorite quips. Effort is a great matrix for my wrestlers to measure themselves against. Did I try my best?...

The first step most cow-calf producers need to take to start maximizing their profits and building wealth will not cost them a single dime and it will not require any physical labor. It will require nothing more than a change in thinking. Producers must STOP focusing...