Herd Quitter™ Blog
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Fear of change is a reoccurring theme at Pharo Cattle Company™. We hammer on it because it is debilitating, it stops progress and it prevents ranchers from being as successful as they could be. Most people feel “safe” in their generational routines and fall back on...
The Simple Life
I recently re-read a small book called Henry and the Great Society by H.L. Roush, Sr. I first read this book in 2002. The book describes how Henry (you and I) went from the “simple life” and the “good old days” to the “rat race” most people are living in today. I am...
Staying Ahead of the Status Quo
Status quo is a Latin phrase that refers to the existing mindset or state of affairs. Although painfully slow, every status quo way of thinking and doing will eventually be replaced by a different and better way of thinking and doing – and that different and better...
Bull Sale Highlights
I love bull sale season! I love the process of researching and evaluating potential bulls. This gets me hyped up for the possibilities of the next breeding season and the benefits a new bull will bring to my herd. I can picture how a new bull will complement my...
The Whiz Kids
Although we are still in April – the Status Quo Whiz Kids, on an internet discussion forum I frequently look in on, are already discussing ways to control their horn fly problems with toxic chemicals. Toxic chemicals, unfortunately, kill the good bugs along with the...
Make Beef Great Again
When I read Patrick Linnell's Hamburger Nation article, several things came to mind. I feel like I am connecting the dots to what is really taking place in today’s beef industry. I will attempt to share my thoughts. First, consumers love ground beef because it is less...
The Hamburger Nation
This is a guest post written by Patrick Linnell of CattleFax. Beef demand has been outstanding, and ground beef has been a key part of the demand story, composing over 50 percent of U.S. beef consumption. Ground beef demand pressed to record levels in 2024 and is on...
Loved or Hated
From its inception, Pharo Cattle Company™ has been divisive within the beef industry. People either love us because we are so different from the status quo – or they hate us because we are so different from the status quo. If you are promoting something that is...
Own Your Failures
You will never get through this life without experiencing some failures. That’s life! How you deal with those failures, however, will have a monumental effect on your happiness and ultimate success. The average person has a tendency to blame his or her failures on...
Idiots
When you try alternative methods and apply ranching principles that are outside of the social norms, you probably get some strange looks. A quote I read from Farnam Street this week explains everything: “Those who fear appearing foolish rarely discover anything new....