The Next Generation

The Next Generation

Every generation plays an important part in the success or failure of the family business.   The decisions you make (or don’t make) could have a profound effect on the future of your family.   As manager of your family farm or ranch, it is your job to make decisions...
The Next Generation

The Elusive 1100-Pound Cow

I have visited with thousands of cow-calf producers all over North America.   With very few exceptions, these producers are all looking for the same type of momma cow.   They say they want an efficient, 1100-pound cow that can wean at least 50% of her own weight for...
The Next Generation

A Penny Saved

According to the Livestock Marketing Information Center (LMIC), the cost of producing a calf has increased from $384 in 2000 to $883 in 2014.   WOW… it way more than doubled in just 14 years.   Keep in mind, though, that this is an average cost of production.   Some...
The Next Generation

Drought Discount

We will be offering a Drought Discount at both of our fall bull sales.   You can receive up to a 10% Discount on all the bulls you purchase – based on the severity of the drought in your area.   This is our way of helping you make the best of a bad situation. Our...
The Next Generation

Dead Calves Have Distressingly Low Weaning Weights

Pharo Cattle Company is serious about calving ease – because our customers are serious about calving ease.   It doesn’t matter how much growth potential a calf has if it is born dead.   Dead calves have distressingly low weaning weights.   No one has even come close...
The Next Generation

Excited About The Future

Thoughts by PCC’s Bull Development Manager, Tim: Michael LeBoeuf once said, “A satisfied customer is the best business strategy of all.”   Here at Pharo Cattle Company, we are constantly reminded of this quote as we move through the process of making business...