by Kit Pharo | Apr 23, 2025 | PCC™ Update, TENET®
When I read Patrick Linnell’s Hamburger Nation article, several things came to mind. I feel like I am connecting the dots to what is really taking place in today’s beef industry. I will attempt to share my thoughts. First, consumers love ground beef because it...
by Kit Pharo | Mar 5, 2025 | PCC™ Update, TENET®
This is a guest post written by Frank Hendrix of Callipyge Genetics and Tenet® Beef. I attended a regional cattlemen’s meeting last Wednesday that featured Dr. John Nalivka, a specialist in the cattle industry and marketing. According to Dr. Nalivka, the American...
by Kit Pharo | Feb 12, 2025 | PCC™ Update, TENET®
This is a guest post written by Frank Hendrix of Callipyge Genetics and Tenet® Beef. I have a theory about why so many Pharo Cattle Company™ animals are testing positive for Tenet®. We’ve been working on the beef tenderness problem for 38 years. After successfully...
by Kit Pharo | Feb 5, 2025 | Bull Sales, PCC™ Update, TENET®
This is a guest post written by Frank Hendrix of Callipyge Genetics and Tenet® Beef. Several people have asked, “Is there a correlation between beef marbling and Tenet® Certification?” The short answer is not much. Let me explain. Marbling was established as the...
by Kit Pharo | Jan 29, 2025 | PCC™ Update, TENET®
As I said previously here and here concerning the enormous lack of consistency in beef tenderness, Frank Hendrix and his team have created a DNA test that identifies beef animals with the highest level of beef tenderness. Frank says it is 99 to 100 percent accurate!...
by Kit Pharo | Jan 22, 2025 | PCC™ Update, TENET®
As discussed in part 1 last week, we can no longer deny there is a tenderness problem with today’s beef. As a result, I will not order a steak in a restaurant that is not a filet or a flat iron. Those two steaks will almost always provide an extremely enjoyable eating...
