by Tim Goodnight | Aug 20, 2025 | PCC® Update, Quote Worth Re-Quoting, TENET®
We are pleased to announce the official launch of Certified Tenet® Beef. With more Certified Tenet® Bulls than anyone else in the industry, Pharo Cattle Company® is leading the way – which gives PCC® customers a reason to be excited. Tenderness has been consistently...
by Kit Pharo | May 14, 2025 | PCC® Update, TENET®
Only those who have been living under a rock don’t know what Tenet® Beef is. Tenet® is a DNA test that identifies animals that have superior beef tenderness. On a scale of 1 to 10, the average beef animal in America is only a 3. We now have the ability to consistently...
by Kit Pharo | Apr 23, 2025 | PCC® Update, TENET®
When I read Patrick Linnell’s Hamburger Nation article, several things came to mind. I feel like I am connecting the dots to what is really taking place in today’s beef industry. I will attempt to share my thoughts. First, consumers love ground beef because it...
by Kit Pharo | Mar 5, 2025 | PCC® Update, TENET®
This is a guest post written by Frank Hendrix of Callipyge Genetics and Tenet® Beef. I attended a regional cattlemen’s meeting last Wednesday that featured Dr. John Nalivka, a specialist in the cattle industry and marketing. According to Dr. Nalivka, the American...
by Kit Pharo | Feb 12, 2025 | PCC® Update, TENET®
This is a guest post written by Frank Hendrix of Callipyge Genetics and Tenet® Beef. I have a theory about why so many Pharo Cattle Company® animals are testing positive for Tenet®. We’ve been working on the beef tenderness problem for 38 years. After successfully...
by Kit Pharo | Feb 5, 2025 | Bull Sales, PCC® Update, TENET®
This is a guest post written by Frank Hendrix of Callipyge Genetics and Tenet® Beef. Several people have asked, “Is there a correlation between beef marbling and Tenet® Certification?” The short answer is not much. Let me explain. Marbling was established as the...
