by Kit Pharo | Dec 20, 2016 | Kit Pharo
Last week, we introduced the concept of selling people what they want – instead of what they need. There is a big difference. In the most simplistic terms, there are only five basic needs our bodies require to survive. They are air, water, food, shelter and...
by Kit Pharo | Dec 20, 2016 | Kit Pharo
To stimulate some outside-the-box thinking, I often ask cow-calf producers who attend my speaking engagements to raise their hand if they think the demand for beef will increase in the next five years. Because of a growing world population, most producers will raise...
by Kit Pharo | Dec 7, 2016 | Kit Pharo
Here at Pharo Cattle Company, we do much more than just sell bulls. We provide a program and a way of thinking that are focused on increasing pounds and profit per acre – in good times and in not-so-good times. Our low-maintenance bulls are just one part of this...
by Kit Pharo | Nov 30, 2016 | Kit Pharo
Cows must fit their environment to stay in production. Common sense tells us it is much easier, as well as much more profitable, to change the cow to fit her environment than it is to artificially change the environment to fit the cow. Your environment can only...
by Kit Pharo | Oct 19, 2016 | Kit Pharo
Most farms and ranches are family-owned businesses. Some have been passed on from one generation to the next. If you are like most cow-calf producers, you hope to pass your operation on to your kids and to their kids. Although not always possible, each...
by Kit Pharo | Oct 12, 2016 | Kit Pharo
Ignorance may be bliss – but it is a very poor management strategy. Ignoring your problems may be easier than dealing with them, but it will not make them go away. Eventually, you will have to face reality – and deal with it. Sooner is almost always better than later....
