Create the Future of Your Dreams

Create the Future of Your Dreams

If success was easy, everyone would be remarkably successful.   Unfortunately, very few people can be classified as remarkably successful.   Success, however, does appear to be easy for some people.   If you look closer, you will discover that those people are...
Create the Future of Your Dreams

Do People Know What They Want?

For the last two weeks, we have been discussing the concept of selling people what they want – instead of what they need.   There is a big difference.   Once our basic needs have been met, we can’t help but think about the things we want.   If we want something badly...
Create the Future of Your Dreams

Sell People What They Want

Last week, we introduced the concept of selling people what they want – instead of what they need.   There is a big difference.   In the most simplistic terms, there are only five basic needs our bodies require to survive.   They are air, water, food, shelter and...
Create the Future of Your Dreams

Does the World Need What We Produce?

To stimulate some outside-the-box thinking, I often ask cow-calf producers who attend my speaking engagements to raise their hand if they think the demand for beef will increase in the next five years.   Because of a growing world population, most producers will raise...
Create the Future of Your Dreams

We Do Much More

Here at Pharo Cattle Company, we do much more than just sell bulls. We provide a program and a way of thinking that are focused on increasing pounds and profit per acre – in good times and in not-so-good times. Our low-maintenance bulls are just one part of this...
Create the Future of Your Dreams

Change the Cow

Cows must fit their environment to stay in production.   Common sense tells us it is much easier, as well as much more profitable, to change the cow to fit her environment than it is to artificially change the environment to fit the cow.   Your environment can only...