by Robert Pulliam | Feb 3, 2026 | Herd Quitter® Minute
This week we’re at PCC® Headquarters in Cheyenne Wells, CO for yearling bull evaluations. It’s good to be with the PCC crew and other cooperative producers, a positive crowd that’s enjoyable to work with. Click to read the full transcript This week...
by Robert Pulliam | Jan 27, 2026 | Herd Quitter® Minute
Kit Pharo explains the PCC® program as a “Paradigm Shift” — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less;...
by Robert Pulliam | Jan 20, 2026 | Herd Quitter® Minute
There’s a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...
by Robert Pulliam | Jan 13, 2026 | Herd Quitter® Minute
15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...
by Robert Pulliam | Jan 6, 2026 | Herd Quitter® Minute
Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...
