by Kit Pharo | Dec 28, 2016 | Kit Pharo
This past year had a humbling effect on many cow-calf producers. Calf prices steadily declined until 500-pound steers were worth $500 less than they were just one year ago – and $750 less than they were two years ago. In this business, that is a HUGE change – in...
by Kit Pharo | Dec 28, 2016 | Kit Pharo
If success was easy, everyone would be remarkably successful. Unfortunately, very few people can be classified as remarkably successful. Success, however, does appear to be easy for some people. If you look closer, you will discover that those people are...
by Kit Pharo | Dec 28, 2016 | Jenn Swanson
I was recently conversing with a gentleman who has managed a lot of cattle in his lifetime. He looked over at a small outfit with tons of equipment in the yard, and slowly shook his head. “Why do people invest so much money in equipment, when cattle can do the...
by Kit Pharo | Dec 21, 2016 | Kit Pharo
For the last two weeks, we have been discussing the concept of selling people what they want – instead of what they need. There is a big difference. Once our basic needs have been met, we can’t help but think about the things we want. If we want something badly...
by Kit Pharo | Dec 20, 2016 | Kit Pharo
Last week, we introduced the concept of selling people what they want – instead of what they need. There is a big difference. In the most simplistic terms, there are only five basic needs our bodies require to survive. They are air, water, food, shelter and...
