Production vs. Profitability

Production vs. Profitability

Technology has made it possible for us to nearly double agricultural production in the last 60 years.   That is quite impressive until you realize our net profits have decreased during the same time period.   How can that be?   The cost of our inputs has increased...
Production vs. Profitability

Already Dead

Henry Ford once said, “The man who is too set to change is dead already.   The funeral is a mere detail.”   I had to read that quote two or three times before I fully understood how powerful it is – and how appropriate it is to the current beef industry.   You may...
Production vs. Profitability

The Herd Quitter Concept

From the inception of Pharo Cattle Company, we have always been very different from the status quo beef industry.   In the late 1980s, we realized the beef industry was headed in the wrong direction at a high rate of speed.   While nearly everyone else was focused on...
Production vs. Profitability

Cattle Market Trendline

I subscribe to a weekly market summary put out by The Cattle Range every Saturday morning.   These weekly updates always begin with a 10-Day Market Trendline and a 30-Day Market Trendline.   These give me a quick overview of our markets and where...
Production vs. Profitability

Reject the Status Quo –

Ag economist Danny Klinefelter explains how you can get a competitive edge simply by rejecting the status quo.   That’s right… by rejecting the status quo.   Klinefelter says, “The only truly sustainable competitive advantage today is the ability to learn and adapt...