Replacing the Monkey –

The PCC Discussion Group recently had a very interesting discussion that tied in very well with the “Woe is Me” article in last week’s PCC Update.   While most people know what they should do, very few actually follow through.   Why is that?   What prevents most...
Food for Thought

Food for Thought

The following quote has been attributed to Thomas Edison.   I think it speaks volumes about the status quo’s herd-mentality way of thinking – or lack thereof. “Five percent of the people think; ten percent of the people think they think; and the other...
Food for Thought

Sitting on the Fence

I have reason to believe many who are reading this are sitting on the fence.   They know they need to make the transition from high-input, break-even ranching to low-input, high-profit ranching – but they are reluctant to get off the fence and make it happen.   Some...
Food for Thought

Making the Transition

The most gratifying part of my job is hearing from people who made the transition from high-input, break-even ranching to low-input, high-profit ranching.   I receive emails on a weekly basis from those who are so glad they made the transition when they did.   Most...
Food for Thought

Resistance to Change –

People hate change!   Nowhere is this more prevalent than in agriculture.   It seems to take years for people in agriculture to make simple changes – even though they know the change will be for their own good.   I must confess that I too am reluctant to change.   I...