✔ Treat their cows tougher than you treat your cows?
✔ Refuse to make an excuse for a cow or give her a second chance?
✔ Focus on increasing pounds per acre (profit) – instead of pounds per cow (bragging rights)?
✔ Develop bulls slowly and naturally on grass?
✔ Evaluate and score bulls for disposition?
✔ Evaluate and score bulls for hair coat and fly resistance?
✔ Evaluate and score bulls for foot and leg conformation?
✔ Evaluate and score bulls for preputial prolapse problems?
✔ Evaluate and score bulls for fleshing ability, thickness, muscling, masculinity and overall rating?
✔ Score bulls for grass efficiency and maintenance requirements?
✔ Provide the dam age and udder score for the bulls they sell?
✔ Provide a One-Year Guarantee on the bulls they sell?
✔ Guarantee bulls for calving ease?
✔ Guarantee bulls to be free from genetic defects?
✔ Provide ultrasound data for carcass traits on the bulls they sell?
✔ Obtain a DNA profile on all the bulls they sell to increase the accuracy of the information they use and share?
✔ Control flies and other parasites (internal and external) with genetics – instead of toxic chemicals?
✔ Create and produce cattle strains that are genetically adapted to drought, heat, humidity and/or endophyte-infected fescue?
✔ Invite customers and non-customers to participate in bull evaluation days?
✔ Provide a Quick Sort program that takes most of the guesswork out of sorting for bulls that meet your specific needs?
✔ Use an honest, low-pressure Cowboy Auction to sell bulls?
✔ Deliver bulls to over 60 delivery points across the nation?
✔ Provide a Discussion Forum with many world-renowned industry experts for their customers?
Talk is Cheap! Although there is a lot of talk out there – other bull producers would never even consider doing most of the things listed above. Why is that?
The driving force behind our program has always been the desire to help our customers make their business as profitable, enjoyable and sustainable as possible. That’s what wakes us up in the morning – and that’s what keeps us going!