It's time to evaluate bulls for the PCC® fall sales. These bulls are being developed on grass in a real-world environment. They are being scored for real-world traits that translate into profit for the cow/calf producer....

We graze in big country where the hills are steep and the brush is thick. Occasionally, cows will disappear until you wonder where on earth they are. I'm glad our PCC® cows know how to take care of themselves and keep on doing their job, even while playing hide and...

PCC® cattle may be shorter than status quo beef, but they won't cheat you on pounds. They will make up for it in thickness and muscling. Where's the Beef? It's in your next PCC® Bull!...

There are things we do on the ranch simply because that’s the way we’ve always done them. Here’s an honest look at my hay enterprise. https://www.youtube.com/watch?loop=1&v=tSU5-NZ8SsQ&list=PLSpP--7TbVItPcvRmNfEugZ0Hu8SfIOay&index=150

A slick, shiny hair coat in summer is an indication of a healthy beef animal. Winter hair that hangs on into summer is usually dull, off-colored or dead looking and reveals your least productive cows....

For years, Kit Pharo has been preaching about a better way to raise beef. Reduced labor, feed, and expense sounds like the promised land, but convincing ranchers to take that step is hard. We’re a lot like cows in that regard, a bit skeptical about the reality of the...