#223 – One Trait: Masculinity

There is a ton of information that can help you choose your next PCC® herd sire. Most of it is available on our unique quick sort program. However, if you could only choose one trait, this would be it: Masculinity is indicative of several other traits that are vital to profitability. Click to read...

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Herd Quitter® Minute Color Logo
Herd Quitter® Minute Color Logo

#223 – One Trait: Masculinity

There is a ton of information that can help you choose your next PCC® herd sire. Most of it is available on our unique quick sort program. However, if you could only choose one trait, this would be it: Masculinity is indicative of several other traits that are vital to profitability. Click to read...

read more
#217 – Chemical Crutches

#217 – Chemical Crutches

For most cattlemen, using chemical solutions to treat parasites has become normal. This is costly as well as detrimental to soil biology. Trading your chemical crutches for natural remedies can improve soil health and reduce your expenses. Click to read the full...

#216 – Transitions

#216 – Transitions

I recently visited one of my rancher sons. We talked about all the transitions of life. He is hopeful for the future, while I am transitioning toward retirement. The common denominator in making these transitions successful is people helping people. Click to read the...

#215 – Growing Into Money

#215 – Growing Into Money

Years ago, I was taught an important financial lesson that I have strayed from at times: "Always invest in things that are growing into money." That is something that machinery never does, but cattle always will if they are able to prosper on grass alone. Click to...

#214 – Bull Workdays

#214 – Bull Workdays

This week we're at PCC® Headquarters in Cheyenne Wells, CO for yearling bull evaluations. It's good to be with the PCC crew and other cooperative producers, a positive crowd that's enjoyable to work with. Click to read the full transcript This week we are at PCC®...

#213 – Paradigm Shift

#213 – Paradigm Shift

Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for...

#212 – Genetics for Grass-Finished Beef

#212 – Genetics for Grass-Finished Beef

There's a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...

The Latest from our Herd Quitter® Blog

Breeding Decisions

The first objective to be considered is whether the animal you’re wanting to produce is destined to be utilized in a maternal breeding program or as a terminal animal for beef. The selection criteria for these two options are vastly different, and I’ll go into more detail in paragraphs to come. A premise to consider is that there are two types of traits in a maternal breeding program. Profit Traits, which include environmental adaptability, nutritional...

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