#218 – The Most Important Trait
When purchasing a bull, what is your most important trait? Most select for growth or carcass, but one of the most basic attributes of a bull is producing a live calf. "The weaning weight for dead calves is distressingly low" (Kit Pharo). Click to read the full transcript What is the most important...
#218 – The Most Important Trait
When purchasing a bull, what is your most important trait? Most select for growth or carcass, but one of the most basic attributes of a bull is producing a live calf. "The weaning weight for dead calves is distressingly low" (Kit Pharo). Click to read the full transcript What is the most important...
#212 – Genetics for Grass-Finished Beef
There's a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...
#211 – Grass-fed Beef
15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...
#210 – Most Watched in 2025
Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...
#209 – Potential Profit in 2026
Most cow/calf producers are profitable in the current high cattle market. However, markets go up and down. Here are three tried and true tactics that will increase your profit in any market. Click to read the full transcript My grandpa used to say, "A rising tide...
#208 – Go West!
We are traveling west from Colorado to Kent, Washington, to spend the holidays with our daughter. Passing millions of acres of otherwise useless rangeland, it is a reminder how important the cattle industry is to the health and wealth of our nation. Click to read the...
#207 – No “Waspy” Cows
Years ago I learned a lesson about "Waspy Cows." It makes me thankful for the gentle disposition bred into our PCC® herd. Click to read the full transcript There are several traits that make PCC® cattle low-maintenance. Most ranchers would love a cow that can calve on...
The Latest from our Herd Quitter® Blog
Say It Ain’t So
Rumor has it that Kit Pharo asked a world-renowned show ring judge to speak at Pharo Cattle Company’s pre-sale meetings. Say it ain’t so! The rumor is true! Kit got acquainted with PJ Budler on his recent trip to South Africa – and was very impressed. PJ's views and philosophies on ranching and genetics closely align with those of Pharo Cattle Company®. PJ is a true Herd Quitter®. PJ knows cattle! He recognizes what is structurally correct and what is structurally...