Years ago, I was taught an important financial lesson that I have strayed from at times: "Always invest in things that are growing into money." That is something that machinery never does, but cattle always will if they are able to prosper on grass alone. Click to...

This week we're at PCC® Headquarters in Cheyenne Wells, CO for yearling bull evaluations. It's good to be with the PCC crew and other cooperative producers, a positive crowd that's enjoyable to work with. Click to read the full transcript This week we are at PCC®...

Kit Pharo explains the PCC® program as a "Paradigm Shift" — a change in your way of thinking about the beef business. He promotes profit-minded philosophies like increasing pounds per acre, rather than pounds per cow; grazing more and feeding less; selecting for...

There's a big difference between grass-fed beef and grass-finished beef. The primary factor affecting tenderness in an efficient time frame is genetics. PCC® has genetics efficient grass-fed beef production. Click to read the full transcript There are many...

15 years ago, I had my first introduction to grass-fed beef. I discovered there are many misconceptions about appearance, flavor, tenderness, and genetics. Consumers are quickly changing their preferences based on nutrition and flavor. Surprisingly, many ranchers are...

Starting the new year, I wondered what topics were the most popular with our viewers in 2025. Content about developing, breeding and managing cows is consistently at the top. PCC® has some solid, common-sense philosophies that have helped Herd Quitters become more...