I check a few internet discussion websites on a regular basis just to see what the status quo whiz kids are saying and thinking.   This is often quite entertaining.   I noticed several are talking about their recent experiences with “Spring Calving” – both good and...

In addition to EPDs, weights, ratios and ultrasound data, Pharo Cattle Company provides star ratings for the following traits on our sale bulls.   A 5-star rating is the best – with 3-star being about average…   Disposition Calving Ease Cow Longevity Udder...

Most people don’t make New Year’s Resolutions because they never keep them.   They view them as a waste of time.   On top of that, it is discouraging and depressing when they realize they failed to keep the resolutions they made. However, some people have a very good...

This past year had a humbling effect on many cow-calf producers.   Calf prices steadily declined until 500-pound steers were worth $500 less than they were just one year ago – and $750 less than they were two years ago.   In this business, that is a HUGE change – in...

If success was easy, everyone would be remarkably successful.   Unfortunately, very few people can be classified as remarkably successful.   Success, however, does appear to be easy for some people.   If you look closer, you will discover that those people are...

For the last two weeks, we have been discussing the concept of selling people what they want – instead of what they need.   There is a big difference.   Once our basic needs have been met, we can’t help but think about the things we want.   If we want something badly...

Last week, we introduced the concept of selling people what they want – instead of what they need.   There is a big difference.   In the most simplistic terms, there are only five basic needs our bodies require to survive.   They are air, water, food, shelter and...

To stimulate some outside-the-box thinking, I often ask cow-calf producers who attend my speaking engagements to raise their hand if they think the demand for beef will increase in the next five years.   Because of a growing world population, most producers will raise...